February 2, 2026 — For the team at SEEN Safety, attending the 2026 AED Summit in Dallas was about more than business development. It was about a shared passion for saving lives.
In an industry where heavy machinery and pedestrian workers often occupy the same tight spaces, the stakes are incredibly high. While the AED Summit is a showcase for the world’s most powerful equipment, SEEN Safety arrived with a different focus. They focused on the human being behind the machine and the worker on the ground.
A Mission Driven Approach to Safety
At the heart of the SEEN exhibition was the IRIS 860 sensor. However, the conversations held with Dealer Principals and industry VPs went far beyond hardware specs. President Hamish Clark and the SEEN team spent the summit discussing the “why” behind their technology. They focused on the fundamental belief that every workplace accident is preventable and that every worker deserves a safe environment.
“We aren’t just selling sensors. We are providing a lifeline,” the team shared during the event. “Our passion lies in the moment the sensor alerts a driver to a person they did not see. That alert is the difference between a normal day at work and a life changing tragedy.”
Changing Culture Through the IRIS-i Camera
A major highlight of the summit was the introduction of the IRIS-i camera. While the IRIS 860 sensor provides the immediate life saving alert, the IRIS-i camera provides the context needed to prevent the next incident.
By capturing video of detection events, the IRIS-i acts as a digital eyewitness. This video data is uploaded to the SEEN Insight platform, allowing safety managers to see exactly what happened in the field. This transforms safety culture from reactive to proactive:
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Visual Evidence: Real world video helps teams understand the root causes of risks on their specific sites.
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Positive Coaching: Instead of general warnings, managers can use actual footage for targeted coaching.
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Behavioral Change: When workers and operators review near miss videos, it builds a shared understanding of risk that leads to lasting behavioral change.
Bridging the Safety Gap in Mixed Fleets
The core of the SEEN Mixed Fleet strategy presented at the summit is rooted in the idea that safety should be universal. In complex work environments where multiple brands of machinery operate side by side, safety data is often fragmented. SEEN Safety technology acts as a unifying force. It provides a single, consistent standard for pedestrian safety across every asset in a fleet.
Impact and Connection
The summit proved that the heavy equipment industry is ready for a mission led approach to safety. The SEEN team engaged with a wide range of organizations, finding a deep resonance with leaders who prioritize the well being of their operators and ground crews.
Collaborative discussions with industry partners highlighted a collective shift toward proactive, data driven protection. It is clear that equipment distributors are no longer just looking for machines that move dirt. They are seeking comprehensive solutions that protect their most valuable asset: their people.
Commitment to the Future
As SEEN Safety reflects on a successful week in Dallas, the focus remains fixed on the future. The relationships built during the summit will serve as the foundation for a year dedicated to reducing workplace fatalities. By putting people first, SEEN Safety and its partners are ensuring that the heavy equipment industry is not just more efficient, but significantly safer for everyone.
